Knowing the Market
Sometimes as the owner of a home, it’s hard to see the forest for the trees and it helps to gain the advice of a qualified Montgomery County real estate professional. Realizing that each seller has varying real estate needs, we make it our job to know and understand the current housing market and to customize a marketing plan designed to meet your specific real estate goals.
I'm sure you have plenty of questions if you're planning to sell your home. You're probably wondering what the current housing market is doing - are homes selling quickly or slowing down? Does new construction have any impact in my area? Are home prices increasing, decreasing, or remaining steady? How many days on the market should I expect? Should I do any updating or sell it as it is? These are all questions I can help you with. As Broker/Owner of The Property Source and a top ranked local Realtor, Janet Owens has made it her business to know what's going on in the real estate market and to help you make sense of it.
Establish the Right Price
How does Janet Owens sell homes quickly and for the maximum amount the market will yield? It's all about correct pricing and marketing. By listing at the best price initially, we save you from the stress and frustration of having it linger on the market for months on end and ultimately reducing the price. Janet can help you establish the correct sales price for your home based on past sales and current but relevant competition. Taking into account the important differences between the competing properties helps us more accurately arrive at the best estimated listing value for your home.
You'll want to gather important documents, warranties, surveys, and any other information regarding your home your Realtor will need to show potential buyers the value and uniqueness of your home.
A Great First Impression
Choosing a top agent, a professional that is known for getting things done, one that can help you prepare your home for the market, is crucial in order to maximize your financial gain when selling your property. Sell quickly, for the highest amount possible, with the least amount of stress. By choosing Janet Owens as your Realtor, you can be certain that she will help you every step of the way.
With hundreds of completed transactions year after year and a Certified Staging Professional designation, she will make sure your home creates a great first impression. In order to make your home stand above the competition, it may be necessary for you to complete recommended repairs and staging suggestions. If that's the case, no need to worry because we can put you in touch with our vendors that offer our clients preferred pricing and quick timelines.
It goes without saying, photography is perhaps the single most important aspect to marketing a home. It's the first impression a perspective homebuyer sees online. 99% of today's homebuyers shopping for a home shop online, it's critical that the photographs are not only professionally done but tell a story. Home buying is an emotional experience. We strive to create a positive "got to have it" emotional response through photography. Additionally, we also offer 3-D virtual tours as well as drone photography.
Janet Owens, a top local Realtor, knows and understands internet marketing. Selling a home requires more than just listing it in the MLS. It requires purchased ad placement in social media, blogs, and innovative internet marketing making your listing stand out. We'll make sure your listing will appear as a high ranking feature property in syndicated websites all over the internet. We want your home to reach as many real estate buyers as possible, both locally and beyond.
Janet Owens recently acquired a listing that another Realtor had listed for over 800 consecutive days. The previous Realtor had a few showings but no offers. Janet began marketing it immediately. She received a cash contractor and closed the home within 60 days!
Negotiation - Don't Leave Money on the Table
Thousand of dollars and lost opportunities are either lost or gained during contract negotiations. Most often, it's the result of an inexperienced Realtor. Don't be misled into thinking that you will have more money in your pocket if you hire an inexperienced, discounted Realtor. In most cases, it will cost you much more than the little bit you might have saved initially.
Negotiating real estate contracts can sometimes be a delicate dance. Knowing when to hold and when to fold depends upon your real estate needs and goals. It's not about strong arming, it's not about who's the loudest or meanest or the most obstinate. It's about creating a win-win situation for both parties. We take time to listen to you and learn your goals so we can negotiate with your best interest in mind. Janet Owens, Broker/Owner of The Property Source, understands how to negotiate. She's a Certified Master Negotiation Expert who's negotiated literally hundreds of real estate transactions. Wouldn't you want her on your side?